Commercialisation Reimagined: From Knowledge to Market

The conference will look at themes related to commercialising new ideas. This includes taking existing products and services to new customer segments or markets. 

Who should attend: 
- business leaders 
- entrepreneurs 
- policymakers & local government 
- business consultants/coaches 

Talks include: 
- Intellectual Property as a strategic asset
- Building and scaling an enterprise 
- Why many ideas don’t materialise as expected 
- Leadership and Innovation as tools to commercialise successfully