Modern Buyer | Events - LCCI
1 / 3
News Flash
    1/3LCCI Welcome the Chancellor's Comments on HeathrowLCCI Welcome the Chancellor's Comments on HeathrowRead more
    2/3LCCI Statement on London Airports ExpansionLCCI Statement on London Airports ExpansionRead more
    3/3Former Lord Mayor Michael Mainelli Appointed as New President of the London Chamber of Commerce and IndustryFormer Lord Mayor Michael Mainelli Appointed as New President of the London Chamber of Commerce and IndustryRead more
London Chamber of Commerce and IndustryLondon Chamber of Commerce and Industry
Contact Us
LCCI Event
Event |

How to Sell to the Modern Buyer

Presented by: Simon Finneran, Managing Director, Sandler Canary Wharf

This webinar will focus on "How to Sell to the Modern Buyer," addressing the evolving relationship between buyers and sellers in today’s market. It will explore the shift in buyer expectations, emphasising the demand for expertise and value-driven interactions over traditional transactional sales approaches.

Recent data from Gartner highlights a critical disconnect: 86% of B2B buyers seek to work with trusted industry experts, yet 73% feel they are dealing with salespeople focused solely on transactions. This webinar will examine why this gap exists and how sellers can adapt by becoming advisors who understand and solve buyers’ unique challenges.

Key takeaways will include strategies for building trust, leveraging insights, and aligning with the buyer’s journey. This session is designed for business owners aiming to transform their approach and thrive in an increasingly buyer-driven landscape.

Woman typing a laptop
Date
Time1.00pm - 2.00pm
Venue

PRICE GUIDE (INC VAT)
Free for LCCI Members, Community Network and Non- members


Already a member? Login and book now!Book Your Spot Today