How to Sell to the Modern Buyer
Presented by: Simon Finneran, Managing Director, Sandler Canary Wharf
This webinar will focus on "How to Sell to the Modern Buyer," addressing the evolving relationship between buyers and sellers in today’s market. It will explore the shift in buyer expectations, emphasising the demand for expertise and value-driven interactions over traditional transactional sales approaches.
Recent data from Gartner highlights a critical disconnect: 86% of B2B buyers seek to work with trusted industry experts, yet 73% feel they are dealing with salespeople focused solely on transactions. This webinar will examine why this gap exists and how sellers can adapt by becoming advisors who understand and solve buyers’ unique challenges.
Key takeaways will include strategies for building trust, leveraging insights, and aligning with the buyer’s journey. This session is designed for business owners aiming to transform their approach and thrive in an increasingly buyer-driven landscape.
PRICE GUIDE (INC VAT)
Free for LCCI Members, Community Network and Non- members