Leveraging Data for Smarter Business and Marketing Decisions

Presented by: Gemma Adair, Founder & Principal Marketing Consultant, Riada Consultancy

Data is the lifeblood of successful marketing and business strategies. This session will help SMEs learn how to turn data into actionable insights, ensuring every decision drives growth.

Topics to be covered include:

• Setting up effective data tracking systems
• Using analytics to refine marketing campaigns and sales strategies
• Making data-driven decisions to improve ROI

Key takeaways:

• An introduction to key marketing and business analytics tools
• Tips for interpreting and using data effectively
• A step-by-step guide to tracking and measuring campaign performance