The 5 Pillars of SME Success: Business Strategy Meets Marketing

Presented by: Gemma Adair, Founder & Principal Marketing Consultant, Riada Consultancy

Discover the five essential pillars that every SME must master in order to achieve success: strategic planning, marketing alignment, financial management, operational efficiency, and customer experience.

This session will focus on how to:

• Integrate business strategy with marketing to create a cohesive growth plan
• Prioritise limited resources for maximum impact
• Leverage technology to streamline operations and marketing

Key takeaways:

• An actionable roadmap for SME success
• Insights into balancing short-term wins with long-term growth
• Strategies to maximise ROI on marketing spend