Understanding Why Customers Do (or Don't) Buy From You - Getting Started With Market Research

Presented by: Natasha McDonough, CEO, MMC Research

Whether you operate as a B2B or B2C company, finding out why your customers buy from you means that you can sharpen your marketing to get more customers. If you find out their future spending plans, you can shape your business better.

But knowing how to get started with research, and being brave enough to ask customers what they think, are the typical challenges that put many business owners off conducting research.

By joining this interactive online workshop you'll get to understand:

• The most effective research methods for your customer and business type.
• What to ask customers to get the results that will instigate positive change and growth.
• What to consider when designing a survey for maximum participation.
• How to brief an agency and the ballpark figures involved in a project.
• Your ideal response rate % .
• What type of analysis to consider and how to take the insights forward to get better business results.

In this 1-hour webinar, you will hear about real life examples of projects that have increased business success through conducting research.