LCCI launches flagship advocacy campaign Choose LDN.

Choose LDN. is the London Chamber of Commerce and Industry's flagship campaign to make London the best city in the world to do business in, helping to deliver growth and prosperity across the country. We want investors to choose London over other global cities, and we want young people to choose London as the place to live, work and build their futures. London's rivals are not our fellow towns and cities, they are capital cities across the world. When London succeeds, the whole country succeeds. 

 The attractiveness of a country's capital city is a national issue, not a regional one. Growth in every postcode depends on growth in the capital. The investment London misses out on does not move to another UK town or city, it moves to Paris, Frankfurt, Dubai and Singapore. Our rivals are not our fellow towns and cities. Our rivals are capital cities across the world. When the world chooses London, the whole country succeeds. This is how we will deliver national economic growth. Whether you live in London or Leeds, Leicester or Liverpool, the success of our capital matters for jobs and national prosperity in every single part of the country.

We want London to be the best and the most attractive city in the world to do business in. That is a choice we can make. London's financial sector, its SMEs, and its position as the tech and AI hub of Europe are vital assets to the UK's economy. With rival global cities in Europe, Asia and the Middle East becoming increasingly attractive investment prospects, however, we cannot afford to be complacent about London's competitiveness.

Our rivals are not just competing for investment. They are also competing for people, who are choosing where to invest their futures. If London cannot be a city where high-quality talent can build a career, afford to enjoy living in the best city in the world and eventually buy a home or start a family, we will see other cities and countries around the world become more attractive prospects, and they will benefit from growth instead. If we cannot repair the social contract and convince the best talent to choose London and invest their futures here, the UK will not achieve its shared growth ambitions.

Choose London. Choose Growth.

Explore our campaign pillars and how you can get involved as a member.