Lunch and Learn: Future-Proof Your Brand – Mastering AI Search in 2026
Presented by: Joe McKay, Account Director, Push Group
The way customers discover and buy has fundamentally changed. In 2026, 69% of searches now end without a single click to a website, answers are delivered directly by AI tools like ChatGPT, Google AI Overviews, Perplexity, and Gemini. For brands, this shift represents both a threat and an opportunity. Brands that don't appear in AI-generated answers are becoming invisible to a rapidly growing segment of shoppers. But those who master Generative Engine Optimisation (GEO) now will dominate the next decade of search.
Join Push, whose award-winning work with Clarks delivered +18% organic session growth and AI visibility ahead of major competitors, for a webinar that combines strategic insight with hands-on implementation.
Attendees will leave with a better understanding of why traditional SEO is failing, how AI search is reshaping product discovery, and the proven framework Push use to help achieve measurable results.
The webinar will also cover:
- Understanding the AI search revolution and why brands must adapt now
- Learning the Five Pillars of GEO
- How to track AI visibility
- The importance of building and optimising content designed to rank
PRICE GUIDE (INC VAT)
Free for LCCI Members and Community Network
Non-members will be able to register for this webinar by signing up to the free Community Network.
This webinar will take place on GoToWebinar. Registrants will be uploaded to the platform 3-days in advance.
About our Speaker
Joe McKay, Account Director, Push Group
Joe McKay is an Account Director at PUSH, bringing over a decade of digital marketing experience across both agency and in-house environments, with a growing specialism in AI systems, paid media, and multi-channel strategy. A double award winner, picking up the Campaign Effectiveness Award at the UK Agency Awards 2025 and Best Use of Attribution at the European Paid Media Awards 2025, Joe combines strong commercial instincts with a deeply analytical approach to solving complex marketing problems.